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The Popularity of Car Radios: Why Georgians Prefer Listening to Radio While Driving
You might have noticed that many drivers in Georgia tune into the radio when they are behind the wheel. According to a study by IPM, a large portion of the Georgian population listens to the radio while traveling in their own cars. This trend raises an interesting question: why do so many people prefer car radios over other forms of entertainment during their drives? This post explores the reasons behind this preference and what it means for drivers across Georgia. Georgian d
Nini Iobashvili
Mar 243 min read


Casco Insurance study by IPM
As Tbilisi continues to grow, the number of vehicles on the road is rising. With this growth comes the vital need for auto insurance. A key aspect of this insurance is the claims process, which can often be complicated and stressful. Research by IPM shows that Tbilisi citizens who rely on auto insurance place significant importance on having a competent claims manager at their insurance company. This post examines why such expertise is crucial for a smooth claims experience.
Nini Iobashvili
Jul 25, 20253 min read


Cinema VS Theater According to IPM Research
Tbilisi, the vibrant heart of Georgia, is experiencing a remarkable shift in its entertainment scene. A recent study by the IPM reveals an intriguing trend: cinema ticket sales are now exceeding traditional theater attendance. This transformation reflects profound changes in how residents of Tbilisi engage with entertainment, raising important questions about the future of cultural experiences in the city. As Tbilisi redefines its entertainment landscape, understanding the re
Nini Iobashvili
Jul 16, 20253 min read


IPM Study on key pillar of banking service satisfaction
The banking sector in Georgia has rapidly evolved in recent years. A recent study by the IPM reveals an essential factor influencing customer satisfaction in this dynamic environment: employee competence. The study indicates that the skills and knowledge of bank employees significantly shape customer experiences, ultimately determining the success of financial institutions in the region. According to the IPM, banks that focus on enhancing employee competence can expect to see
Nini Iobashvili
Jul 10, 20253 min read
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