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IPM Market Intelligence Caucasus
Maia Kervalishvili
Aug 122 min read
Unveiling the Beer Consumption Trends in Georgia: A Detailed Analysis
According to IPM beer market research half of respondents use the beer weekly. 65% of the total respondents are draught beer users.
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Maia Kervalishvili
Aug 123 min read
Heineken Leading the Georgia Beer Market: A Look Inside
According to IPM beer marker research 32% of 18-65 population in Georgia is a beer consumer, dominated by Male. Heineken leads the market.
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