IPM Researches continues monitoring of TV advertising campaign and this time we offer advertising activities of political parties in pre-election period (Q3, 2021). In Q3, 2021 political parties places 80 719 TV ads with chronometry- 1239551 seconds and investment-GEL 2 445 886.
During the above-mentioned period New Political Center placed the biggest quantity of TV advertisements (9466). The second position is occupied by Georgia’s European Democrats (9429).
The chart show the number of TV advertisements placed by political parties in Q3, 2021:
In the chronometry parameter Georgian Dream is leading. The party placed advertisements with chronometry- 202 077 seconds. Georgian Patriots’ Alliance comes the next with 140 998 seconds.
The chart shows chronometry of TV advertising by political parties in Q3, 2021:
According to the official price list in Q3, 2021 political parties spent GEL 2 445 886. The investment of Georgian Dream is the biggest (GEL 1 396 597.) The second position belongs to Lelo for Georgia (GEL 411 147).
The chart shows investment of political parties in Q3, 2021: