Real estate study is the youngest direction in the researches and it was launched only since 2005. At the moment the company in cooperation with the western business partners carries out researches of...
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If you would like to know what amount of  real estate is being sold in Georgia, what is the total value of the real estate which is for sale, leading and other developing and construction compani...
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Throughout the world telecommunications research is conducted not only in the direction of syndicate research but of special studies as well. Besides standardized and continuous surveys carried out by...
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Segmentation helps you to better understand consumer market by viewing the market "as it is" and not "as you wish it to be". It directs you towards the best strategic decisions - how to identify, meas...
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The name is the starting point of communication. Name is generally tested at the first stage of branding through the qualitative research. Name test is carried out in two basic directions. First, we d...
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IPM Research has been carrying out researches for financial institutions (banks, insurance companies) since 2002. Financial service like insurance and bank service belongs to service business. This i...
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AD TEST, COPY TEST is a test for "communication language" with current and potential consumers. Sooner you begin to speak consumer's language, more you are disposed to achieve success. Ad test is nece...
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At IPM Research, we think of the Ad Campaign Effectiveness Study as an "insurance policy" that the client purchases to insure a costly advertising campaign. This is a complex research component and e...
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Trade research is one of the two basic marketing research directions (the second basic direction is customer research). The target for trade research is Points of Sales (PoS), which includes supermark...
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This research is unique in a way, because its research object is the product itself, and not the brand. In general, marketing research is less oriented on the product and its taste, physical or intern...
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By "product" we mean all types of products, including service products. By "design" we mean "design of the product", including parameters that the product needs to turn into the brand. The product it...
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There is no reality. What the customer feels is the actual reality. Customer perception is the only reality when we talk about the quality of service. Why is the customer satisfaction so important? W...
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Do you want to know how your staff members serve your clients? How well-disposed are they and how rapidly and effectively do they deliver information to your clients? What are advantages and disadvant...
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Concept Test means: Product, Brand communication materials, including advertising, Trade marks, Packaging Effectiveness, in this case, does not refer to financial or general marketing aspects. In Con...
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Tracking study is so popular that it is associated with the standardized study. But, in essence, it still is an Ad Hoc and is designed specifically for each client. The main objective of tracking stu...
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Term "Brand Reputation" first appeared in the collection of works of Harvard Business School. In their works, Burleigh Gardner and Sidney Levy wrote that the brand, developed by marketing specialists ...
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The aim of the project is evaluation of the companies according to the industries. The mentioned survey assists Georgian business structures in identification of their own positions with a simple and...
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Research standard of many international companies includes market assessment studies. This is a large-scale complex approach that contains main consumer parameters, brand ratings, market volumes, qual...
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Usage and attitude (U&A) study is prompt, quite cheap and standardized research tool, carried out by quantitative as well as combined (qualitative and quantitative) methods. This study tests each...
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The most widespread research standards of the world concern marketing of perishable goods. The largest ad budgets are spent on this category of products. Correspondingly the major portion of research ...
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