Hygiene industry is one of the biggest industries in the world. New products are created annually. Popular people are involved in the advertising business of those industries. In many cases this very fact preconditions success of production.

 

Within TV advertising monitoring there are many means of hygiene production in Georgia as well. According to Q1, 2017 data 8.3% is the share of hygiene industry in terms of advertising volume. This sector is among top 4 industries with this indicator.

 

Hygiene industry is divided in categories in advertising monitoring classification. Let's consider advertising categories positioning in the sector in Q1, 2017.

 

14 378 ad clips of hygiene sector were presented on TV. Products for children represent the leading category and its share equals 33.57%.

 

The chart shows category shares in hygiene sector in Q1, 2017