„Get as much marketing information as you need quickly and easily”!
IPM Research ensures advertisement monitoring on Georgian market since 2008 and offers innovations to its loyal partners. Advertisement monitoring department created unique web-page (www.mediamonitoring.ge/adex), that gives chance to clients to get full advertising information in all media types (TV, printed media, radio, outdoor advertisements). It gives information about when advertisements were made, which categories, brands, producers were presented and how much was spent on advertising campaigns in any period of time. 4 media types are integrated in advertisement monitoring: TV, printed media, radio and outdoor advertisement that are implemented according to standard media parameters. Advertisements are classified according to international, approved standards and are divided into two categories-commercial and sponsor advertising rolls, on the basis of classification of products and services. Advertisement sector is divided into categories and subcategories. Renewed model of our web-page was created according to wishes and recommendations of clients and mostly corresponds to renewing demands of the market. Each client has user and password and they are able to use all parameters of the web-page.
Advertisement monitoring is presented by the following classified modules:
Period of time; product category; subcategory; product class; sector; industry; group; brand; broadcaster; producer; product; broadcasting;
Advertisement monitoring web-page can make different types of reports. Client can receive detailed information on each advertisement, also total data in the specific period of time
Structure of the report made on the basis of monthly, quarterly or annual data:
Cooperate with us if you want to be the first, follow rapidly changing market tendencies and gain competitive priority!
Promote your own success!