In Q1, 2020 trade sector showed one of the highest indicator in terms of TV advertising. During this period in total 4 473 commercials were placed on TV with chronometry-66 871 seconds. As for investment, it stood at GEL 4 020 825.
Let’s review position of cpmpanies in trade sector. In Q1, 2020 16 trade outlets placed TV advertisements.
The chart shows the quantity of ad clips in trade sector
Bricorama placed the biggest number of ad clips (1008). Embawood occupies the second position with 576 ads and Carrefour comes the third with 515 clips.
In chronometry parameter Bricorama still occupies the leading position- 13672 seconds. Carrefour is on the second position with 10342 seconds and Oto Motors is the third with 10070 seconds.
Even in the most important parameter-investment, Bricorama is a leader. During the given period the company invested GEL 1166584 in TV advertising. Then comes Carrefour with GEL 870340. The last position is occupied by Modus Hypermarket of Construction Materials with GEL 25788.
The chart shows investment volume of trade companies in Q1, 2020: