The advertising schedule of medicaments is based on seasons as usual. In winter pharmaceutical
products against flu are active. In spring the focus is made on anti-allergy medicaments, etc. Let’s
analyze the category in terms of radio advertising in April-May, 2018.
During the above-mentioned period 229 471 ads were placed in radio channels that are being
monitored. The number of ads on medicaments amounts to 25 178. It represents 10,97 % of all
The chart shows the list of medicaments and their shares in the category in April-May, 2018 (Radio)
As it was expected the ads of quite many medicaments are placed on the radio. Another chart
shows the shares of pharmaceutical companies in terms of ad quantity.