95% of women cooks at least once a week
- 2018-06-04
Until they turn 54, women spend more and more timeon cooking the older they get,while men cook equally rarely at almost any age. Are you interested how many days of their lives people spend on cookin...
Media coverage of tobacco sector in 2017-2018
- 2018-05-31
Tobacco consumption is banned in closed buildings in Georgia. May 1, 2018 will be marked in a history as a very important day in terms of healthcare. Georgian media actively covers a new law on toba...
TV Advertising market monitoring, Q1, 2018
- 2018-05-29
IPM Researches continues monitoring of TV advertising and presents data of Q1 2018 in terms of media means.Monitoring covers the following TV companies: TV Imedi Rustavi 2 TV Pirveli GDS Com...
Radio sectors- Q1, 2018
- 2018-05-23
Placement of commercials in radio gets more and more attractive due to many factors. The major factor is a simple communication means with potential consumers as people listen to the radio in a car, a...
During her lifetime a woman spends about 438 days on house cleaning, while a man spends only 28 days
- 2018-05-21
Women aged 45-54 spend the most time cleaning the house. Compared to 2006, time spend on house cleaning by women has decreased in every age category. “IPM Research” conducted a study i...
Financial sector, Q1 2018
- 2018-05-14
IPM Researches continues monitoring of advertising market in radio. This time we offer data on banks and micro-finance organizations in Q1, 2018. In recent years due to large-scale business deals an...
Georgians are the most critical in the region while evaluating their country’s desirability
- 2018-05-10
26% of Georgians think that long-time stay in Georgia is the most attractive for Germans. In contrast, visitors that come to Georgia for a long-term stay the most often are Russians. In the s...
Volume and redistribution of advertising time of televisions according to sectors Q1 2018
- 2018-04-30
Business companies plan advertising activity in the beginning of the year and then follow the plans and strategy exactly during the whole year. Every company has different strategy. Accordin...
Eating fast or lack of food?
- 2018-04-29
Out of 30 countries, Georgians alongside Americans, spend the least amount of time, approximately an hour a day, on eating and drinking. A survey was conductedin 29 countries, trying to find out ...
Universities in media, 2017
- 2018-04-23
IPM Researches offers statistic data of 2017 regarding media activities of companies from various sectors.This time we present universities and important aspects of their media coverage. In ...