• 2017-02-13
Wiagsawwhuttai1
 
There are many criteria to think about a good slogan, although answer on a question is very simple-it should be smart and easy to remember. We face trouble when we try to think about the name or slogan and fit it to our company. At this time we remember different criteria and can't think about creative and interest things. It's considered that ideas come themselves... And what happens when they don't? There are situations according to which ideas are generated, although it's important to choose people, place and situation properly in such situation. Sometimes exercises for creating ideas aren't left as black material of creative group. These are exercises that connect two objects or subjects that don't have logical connection. For example such as:
man and coffee • Pele • cigarette • delicious and bitter • both need to be mixed • both need sugar • both are hot • doesn't end till the end (coffee-ground is left) • you always want both of them • both are good for fortune-telling watch and love • arrow • waiting • both passes • pulsates • both awakes • both have main and dependent • you carry both of them • you wait for both of them • endless • both need to wind up
 
Ideas are explained with such exercises...