Omnibus Research

The first monthly omnibus studies in Georgia were carried out in 1998. Since then, this service has been purchased by many international or local producers.

The survey is administered in respondents' homes through face-to-face interviews.

Parameters
Number of sampling points 100-110
Sample size 1200-1500
Target group 16+
Sample design Multi-stage random

Final version of the questionnaire should be ready by the 15th day of each month.

Prices Tbilisi Big cities
1 closed question $180 $230
1 open-ended question $220 $280
Participation fee $500 $800

Demographic block contains following variables:

  • - Respondent's gender
  • - Ethnicity
  • - Age
  • - Education
  • - Occupation
  • - Household income and Other

Upon the client's request, demographic block might be slightly modified by adding certain variables.

Field quality control - 15-20%.

Final report contains:

  1. Frequencies
  2. Cross tabulations
  3. Data file in SPSS, ASCII or Excel formats
  4. Technical report in Georgian, Russian or English languages.

 Feel free to contact us in case of questions regarding given prices and research specificaions.