|
Radio advertisement is one of the most growing field on ad market. Hence, the relevant planning of Radio-ad campaign and control of its effectiveness is especially important. According to some analysis, private companies lose on average 15% of their budget due to inefficient campaigns. The purpose of Radio-ad monitoring is to measure the effectiveness of an advertising campaign and to collate it with the media plan.
|
|
|
|
CSI - Customer Satisfaction Index |
|
What the customer feels, is the actual reality. Customer perception is the only reality when we talk about the service quality.
Why is satisfaction so important? There's evidence of strategic links between the level of customer satisfaction and firm's overall performance. Researchers from the University of Michigan found that on average, every 1% increase in customer satisfaction is associated with 2.37% increase in a firm's return on Investment (ROI). Every year thousands of people come into contact with financial service providers. These contacts determine the success of the company. They are the moments when we must prove to our customers that they've made the best choice.
Concepts - quality and satisfaction - are used to substitute each other, though many researchers believe that the quality of service is one of the components of client satisfaction.
|
|
|
|
|
PFM - Price Flexibility Meter |
|
Technology of price optimization for perishable goods exists in the world research industry, though within a long period of time the world could not determine similar technology for non-perishable goods (real estate) and service (insurance and bank products). Such a technology already works in Georgia and performs quite successfully.
Various industries including insurance business, real estate management technologies and developers produce dozens of products to offer the customers what they wish. Actually the management of numerous products implies solid expenses and communication problems with clients.
|
|
|
|
|
BSI - Business Success Index |
|
The aim of the project is the evaluation of the companies according to the industries. The mentioned survey assists Georgian business structures in identification of their own positions with a simple and rapid method.
Evaluation of the basic industries is conducted with the most relevant parameters conditioning the business success. These are the following parameters: public activeness, apoliticalness, income and product quality.
|
|
|
|
|
GREI-Georgian Real Estate Index |
|
Real estate study is the youngest direction in the researches and it was launched only since 2005. At the moment the company in cooperation with the western business partners carries out researches of international standards, including:
|
|
|
|
|
Trade research is one of the two basic marketing research directions (the second basic direction is customer research). The target for trade research is Points of Sales (PoS), which includes supermarkets, large and medium mixed and food stores, pavilions, specialized stores (for example, printed press kiosks, wine houses) and other places.
|
|
|
|
|
Accessibility to timely information is the most important term for the conduct of modern businesses. You need to be in the center of events in order to make the right decisions. According to the strict rules of competitive environment - the winner is that who has an access to the most important information whenever and wherever necessary.
|
|
|
|
|
As it is known the share of TV advertising represents the major portion of advertising sector. Hence, the relevant planning of TV-ad campaign and control of its effectiveness is especially important. According to our analysis, private companies lose on average 15% of their budget due to inefficient campaigns.
The purpose of TV-ad monitoring is to measure the effectiveness of an advertising campaign and to collate it with the media plan.
|
|
|
|
|
Outdoor monitoring started in 2001 and up to date it remains an exclusive service in Georgia. The project contains following aspects:
1. Monitoring
2. Outdoor advertisement audience study
3. Advertising planning and the evaluation/correction of the planned ad campaign
|
|
|
|
|
REC© - Real Estate Census |
|
You want to learn the sales volume of real estate in Georgia, the value of property sold by developer companies, information about leading and non-leading developers and construction companies, prices of real estate, including residential apartment, office or commercial space in various geographic areas, the share of commercial and office spaces in real estate, see a photo of each construction site, learn all the details concerning spaces for renting, price segments of real estate market, offers of developer companies in these segments, terms for renting apartments, offices or commercial spaces- For this purpose you can simply buy Census Research of Real Estate Business and Real Estate Renting Business Research.
|
|
|
|
|
LOR - Internal Organization Research |
|
How well do you know your personnel?
Goal: To study the human resources of organization on the level of professional, personal skills and professional dispositions.
|
|
|
|
|
Products