Radio stations (three quarters 2017)
- 2018-01-22
Radio advertising gets more and more attractive for any business company. Many factorsprecondition this fact including easy access to potential audience. People listen to the radio in acar, at home, p...
20 most active companies in media in 2017 year
- 2018-01-17
IPM Research continues to present statistics f 2017 year based on Georgian media. This time we offer 20 most active business companies what were the most popular in media in 2017 year. Here ...
93,3% of population thinks that compared to the last year, 2018 will be better for their families
- 2018-01-15
Georgians spend on average 200 to 300 GEL on New Year’s feast. The dish that is present on New Year’s table of almost every family is Gozinaki. Georgians have many traditions related t...
Men mostly communicate with their friends face to face, while women use social networks
- 2018-01-11
Social media consumers are mostly women. Women use social media more often to communicate with both friends and colleagues, instead of communicating face to face. “IPM Research” decided t...
Media in pre-New Year period
- 2018-01-09
New Year is a special and universal public holiday. Its special feature is that it always comesdespite inflation, currency exchange rate and pork price. Media is positive prior to New Yearcelebration ...
87,3% of Georgians are meeting the New Year in a family environment
- 2017-12-29
For 30% of the respondents their hometown is the most desirable place to meet the New Year, while among foreign cities, Paris was the most popular choice (18,9%). Are you interested in how Georgia...
Pharmacy (TV, October 2017)
- 2017-12-26
As a rule, the topic of medicaments coverage in TV depends on season. For instance in autumnand winter the focus is made on medicaments against flu, in spring anti-allergy medicines areactive. Let&rsq...
In recent years women have been spending more time on doing make-up, and men – on shaving beard
- 2017-12-25
8% of men shave beard every day. 18% of women do make-up every day, while most of them (38%) never wears make-up. In the scope of the survey conducted in Georgia, information was gathered about how...
The older they get, men spend more time on buying clothes than women
- 2017-12-13
Women younger than 45 spend almost twice the amount of time a day on buying clothes than men of their ageBut after turning 64 men start spending much more time on it, they spend as much time...
The most active sectors in media in 2017
- 2017-12-10
Georgian media means provide much information on crime, politics, social problems, etc. In many cases the information is negative. Despite the fact that sometimes similar news may not be onl...