Placement of advertisements in radio stations gets more and more attractive considering many
factors. The major factor is easy communication means for potential consumers as radio is
available in transport, cell phones or internet. It is everywhere. Almost all categories of people listen
to the radio. The segment is diverse and you can listen to the radio at work, while driving,
entertaining or even during physical exercises. The value of the advertisement is also important.
The price is considerably lower in radio than in television.
In Q2, 2017 IPM Research conducted monitoring of 7 radio stations. We offer the results of the
monitoring for the following radio stations:
Radio Palitra
Radio Imedi
Fortuna
Fortuna +
Ar Dairado
Auto Radio
Radio Maestro
In Q2, 2017 in total 276 949 advertisements were places in radio. The biggest number (64 660)
was presented by Radio Maestro. The latter is also leading in terms of investment. According to the
official price list Radio Maestro is considered as the highest-income radio station.
The chart shows the share of sponsorship and commercial advertisements placed by radio stations
under monitoring in Q2, 2017.
As we have already noted Radio Maestro is considered as the highest-income radio station in the
official price list of Q2, 2017. Let’s discuss investment of other radio stations.
The chart shows investment share, sponsorship and commercial advertisements placed by radio
stations under monitoring in Q2, 2017.