Last year IPM provided a survey on pre-New year media. We continue this tradition and offer you novelties connected with the New Year celebration.
Last year about 800 news were dedicated to New Year issue. In 2018 there were over 1000 articles and TV topics regarding the celebration.
Georgia, like Europe begins its New Year preparations from November and the word ‘New Year” gets more and more significant. We offer statistics on the number of articles and TV topics where the above-mentioned phrase dominated during incomplete 2 months. In total the word “New Year” was mentioned in 1013 news and the biggest portion of news was identified in
internet.
In most cases Georgian media was focused on Christmas trees. The tree will be located on Republic (former Rose Revolution) Square and on December 22 it will be illuminated. Major Christmas tree will be located in this square in upcoming years as well.
Business is active traditionally. From December 5 two special New Year corners were opened at Tbilisi Mall. The campaign of Tbilisi Mall started with the slogan Tovlis Babua VS Santa Claus. The campaign will decide who brings New Year to us-Tovlis Babua or Santa Claus. The New Year activities last from December 5 till January 8.
Bank of Georgia offers a universal campaign-Secret Santa. Secret Santa 2019 is launched with the cooperation between Bank of Georgia and Georgian Post. Any individual who wants to bring happiness to a stranger can get registered on the site www.secretsanta.ge. TBC Bank launched a campaign within which it provides gift for borrowers. Each 15 th minute
from 10 to 20 o’clock is profitable for down payment loan. The prize is GEL 100. The campaign
lasts till December 31and about 1000 people will be awarded. As New Year is coming TBC Insurance also launches a new campaign. From November 15 clients can apply the best terms of insurance and select special presents.
VTB Bank starts New Year campaign on consumer loans within which it is possible to borrow up to GEL 45 000 with the guarantee and about GEL 30 000 without a guarantee. CSR activities are also important in New Year period.
Insurance company Aldagi launched a traditional New Year campaign. This year Auto Campaign was created within new social program and the gifts were selected for participants. Wissol planted fir trees in Borjomi within New Year campaign. On December 26 the company declared that it will spend the sum envisaged for corporate gifts on the restoration of burnt forest.
Technique shops are also traditionally active in New Year period.
Elit Electronics often offers campaigns for its loyal consumers. On December 14 consumers were able to select desired appliances and become lucky winners. Each 100 th client received the selected product as a gift. At the same time goods were sold at almost halved prices in all
branch shops of Elit Electronics from 17.00 to 21.00.
There is a New Year mood at Array-Smile chain as well. The campaign is launched in all the shops of the chain. There are special offers on almost whole assortment. The prices are available and gifts are also envisaged. Metromart also offers New Year sales. Purchase of a new flat is pleasant prior to New Year. Macro Constructions offers New Year campaign. In case of buying a flat in complex Green Diamond till January 15, 23% discount will be provided as well as free parking place in underground space.
Developer company Axis launches gifs campaign. Axis will offer products that are oriented on
consumers and are essential while purchasing a flat.
This is an incomplete list of New Year offers that are covered by Georgian media. Alongside with the above-mentioned companies discounts are available at Biblus, Danish House, Lilo Mall, etc.
We wish you Happy New Year!