IPM Researches monitors TV advertising market. This time we offer data on banks and micro-finance organizations (Q2, 2018).
Financial sector occupied the 13 th position with 9010 commercials in Q2, 2018. In Q1 the number of financial commercials was 7 479.
According to Q2, 2018 data company Mogo placed the biggest number of TV commercials- 2 581. It represents 28,65 % of financial sector advertising on TV. The second position is occupied by Bank of Georgia with 20,55% share.
The chart shows shares of companies’ commercials in financial sector:
