IPM Researches continues monitoring of TV advertising and presents data of Q1 2018 in terms of media means.
Monitoring covers the following TV companies:
TV Imedi
Rustavi 2
TV Pirveli
GDS
Comedy Channel
Kavkasia
Maestro
Marao
Music Box
Adjara
Channel 1
During the first 3 months of 2018 in total 148606 commercial were presented by these TV companies. The duration of those commercials was 3441986 seconds. Total investment was USD 139418424 according to the official price list. Let’s see how the commercials were divided among TV channels and which companies presented the biggest amount of commercials. The chart shows shares of all kinds of commercials in accordance with TV channels:
As we see in Q1 2018 TV Pirveli places the biggest number of commercials. Its share is 25,51 %. Rustavi 2 comes on the second position with 15,77 % Two kinds of advertising are identified in television-sponsorship and commercial. In Q1 2018 the share of commercials amounted to 78,97 % and sponsorship advertisements- 21,03 %. It is interesting which TV companies places the majority of commercial clips in Q1, 2018. The chart shows shares of commercial clips in Q1, 2018:
TV Pirveli is still leading in terms of commercial clips number as well. Its share is 21,42 %.