Placement of commercials in radio gets more and more attractive due to many factors. The major factor is a simple communication means with potential consumers as people listen to the radio in a car, at home, public transport, in a mobile phone or via internet. All categories of listeners use radio. The segment is diverse and it is available at work, while travelling, entertaining or during physical exercises. The value of commercial is also important as the tariffs in radio are lower than in television.
In Q1, 2018 in total 274 068 radio commercials were places. Out of this amount commercial advertising equals 200 451 and the rest- 73 617 are sponsorship announcements. During the above-mentioned period the biggest portion of radio commercials- 32 475 was placed by financial sector. The following sectors are trade and pharmacy.
Let’s see how the shares of radio commercials were divided in top 10 sectors in Q1, 2018
As for investment parameter in Q1, 2018 USD 6 747 010 was spent according to the official price list. The biggest sum was allocated by financial sector- USD 985 408. The second position is occupied by transport sector with USD 968 035 investment.
Reflection of top 10 sectors in terms of investment is also interesting. A new sector-home technique appears on the list.
