The companies conduct their advertising campaigns via various media means-TV shows or different social activities to promote their products and services. At the same time social networks have become very convenient as they require little expenses and save time.
Despite that nowadays there are many means for product promotion, television still remains as the most active media. Hence, companies try to place their commercials at the highest rating air time. Prime time as well as chronometry are important in television space.
Let’s monitor the chronometry of commercials placed from December 1, 2017 to the end of February 2018. It is interesting which companies managed to utilize the biggest portion of air time. The chronometry of this period equaled 3 622 076 seconds.
The chart shows shares of top 20 companies from common TV chronometry:
Procter &Gamble utilized the biggest portion of TV advertising time (431 405second). It is 11,91 % of the whole advertising air time. During 3 months the company promoted 12 brands in 10 categories. In the long run the company spent USD 21 469 389 according to the official price list. The chart shows shares of advertised brands of the company in the chronometry:
