In Q2, 2020 in total 22358 ad clips were placed on TV (commercial and sponsorship). The chronometry was 444690 seconds. During this period soft drinks companies invested GEL 21532944 in advertising campaign.
In Q2, 2020 12 companies appeared in soft drinks category. These companies placed 22358 ads. The chart shows the quantity of ad clips placed by soft drinks producers in Q2, 2020:
In terms of quantity Carte Noire is a leader with 4425 ad clips. The second position belongs to Jacobs Egberts and Fanta comes the third.
Carte Noire is also leading in terms of chronometry parameter. The duration of its clips equals 87445 seconds. Nescafe Classic is on the second position with 85839 seconds.
The chart shows chronometry of ad clips placed by soft drinks producers in Q2, 2020:
Carte Noise tops the list in the most important parameter-investment as well. According to the official price list the expenses of the company amounted to GEL 4100231. Nescafe Classic comes the second with GEL 4039305 investment.
The chart shows the investment in advertising campaign by soft drinks producers in Q2, 2020: