• 2019-10-10

IPM Researches continues advertising monitoring. We offer monitoring results of Q2, 2019. Monitoring results include data of 7 radio stations.
In April-June 2019 the number of sponsorship and commercial ad clips amounted to 411 400. The whole chronometry of both type ad clips was 6 644 052 seconds. According to official price list the radio stations spent GEL 8 582 889 in total.
In Q2 Radio Maestro placed the biggest amount of ad clips- 127 773. Then comes Radio Fortuna with 53 171 clips. Fortuna+ occupies the third position with 34 432 clips. The chart shows statistics of radio advertising (sponsorship and commercial) (Q2, 2019):

In terms of chronometry Radio Maestro occupies the first position with 1 848 268 seconds. It is followed by Radio Palitra with 900 880 seconds and Radio Imedi with 578 756 seconds.

The chart shows statistics of radio advertising chronometry in Q2, 2019:

In terms of the most important parameter-investment, radio stations are divided into the following way: Radio Maestro is leading with GEL 1 740 538 investment; Ar Daidardo comes the second with GEL 1 695 105 and Radio Palitra is the third with GEL 651 454.

The chart shows statistics of radio advertising investments in accordance with official price list (Q2, 2019):