„IPM Research” continues monitoring of TV market and this time it offers advertising statistics of dairy products in Q2, 2019.
In Q2 2019 in all 5815 advertisement rolls were broadcasted on radio and television with 81123 sec. chronometry. “Ranina Dairy Products” leads according to quantity of advertising rolls in monitoring data. In 2019 year it broadcasted 1395 sponsor and commercial rolls. “Georgian Dairy Products” is on the second place with 1081 rolls. “Soplis Nobati” is on the third place – 928 adds.
The graphic shows TV and radio advertisement monitoring. Quantity of commercial and sponsor advertising rolls in Q2, 2019
“Ranina Dairy Products” has the biggest chronometry with 22080 sec.
The graphic shows advertisement monitoring. Chronometry of commercial and sponsor advertising rolls in Q2, 2019
Monitoring of expanses is calculated according to official price list, as a result expanses of advertising company is estimated according to commercial adds.
In Q2, 2019 dairy product producing companies spent GEL 1 847 133 on TV and radio advertisements. “Soplis Nobati” had the biggest investment - GEL - 776 932. The graphic shows expanses of banks in April-June 2019.