• 2018-06-13

Beer producer companies offer a diverse choice to Georgian consumers. Advertising activity of
companies increases alongside with coming summer season.
From April 1 to May 31, 2018 26 069 ad clips were placed on TV. Beer category represents 27,11
%.
During this period television channels presented ad clips of 11 sorts of beer. The share of beer
Argo is 22.21% out of 7 068 beer clips. Bavaria occupies the second position with 20,78 %.
The chart shows shares of beer brands in terms of placed ad clips.

Beer Ragnar occupied the biggest air time. Its share in the whole beer chronometry amounts to
24,02 %.
The chart shows shares of beer brands in terms of placed ad clips chronometry.